We are the official charity of Sunderland AFC.

Established in 2001 by former Sunderland AFC chairman Sir Bob Murray CBE, our mission is simple: to use the power of football to tackle the North East's biggest societal challenges, helping our communities to live happier and healthier lives.

Situated in the North East of England, we are based at the Beacon of Light in Sunderland and have outreach centres across the city, South Tyneside and County Durham.

Our vision is to create better opportunities and better lives for our communities.

We use our position as an unparalleled route into traditionally 'hard to reach' communities, working across four programme areas - sport and play, work of work, education and health and wellbeing.

Online Auction

Upon placing your first bid, you will be required to enter your card details as payments for winning bids will be taken automatically.

Winning bidders will be notified via text and email. You can win more than one item and in some cases multiple items are available (up to 3), in which case the highest bidders win. On items 10 onwards, all bids above the reserve price will go directly to the charity. On some items the bidding option is 'sealed' and on others the bidding is 'live'.

Winners of lots 10 onwards will receive an email detailing their experience purchase and physical items will be couriered directly within 2 weeks. Although we try to adhere to the 2 week delivery period, in some cases this may take longer. For lots 1-10, winners will be contacted directly by the charity.